When Chet came to us to print business cards, we wanted them to reflect his world of rare rock and country music memorabilia. As the founder of Chet’s Rockin’ Relics, he tracks down everything from autographed guitars to stage-worn boots. To match that energy, we used a multi-layered foil technique to make his guitar pick logo shine and stand out — creating a card that feels as collectible as the items he curates. The design features three foils: white pigment foil, metallic gold foil, and dense black foil. Printed on 130lb Neenah Classic Crest Epic Black with Eggshell Finish. Design by Russell William Design.